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How to Build a YouTube Audience

At the time of writing this post, Halo-Halo Vol.1 has a total count of 21,724 views (it’s now about 37,000 as of January 2019) and figured now’s a good time to share how to build a YouTube audience as a new DJ. My first mix was posted to YouTube at the end of January 2014, so these views accumulated over 5 years. This is not one of those quick exchanges, but something that is REAL and can be done. If uploaded when created (September 2009), I’d imagine total views would’ve been much greater.

As a reminder, these total views are organic. Meaning, I didn’t pay a single cent to promote the video/mix. In full disclosure, a smaller percentage was me listening to the mix for testing or enjoying the mix itself. But that had to be less than 1% of the time, or about 370 views. It’s negligible.

Insight

The following is insight and an outline for how to get more views on YouTube videos.

  1. Brand Establishment for a New DJ
  2. Where to Upload Audio Online for New DJs
  3. Future Post: How to Use Search Engine Optimization on DJ Mixes
  4. Future Post: Social Media Marketing 101 for the Complete Noob

Social Media Marketing, still an article to write, boils down to audience engagement. It’s nice to get comments, and you must pay attention. If someone takes the time to write something thoughtful, especially something positive, reciprocate and respond. It’s common sense, but I’ve also seen so much good content on YouTube only to see the author ignore commenters. Don’t be that person. You would be missing out on helping yourself grow an audience, especially earlier in the game.

In total, I currently have a modest 200+ subscribers and about 66,000 total views between all uploaded mixes on YouTube alone. Some of this is luck. Once a third party website processes your YouTube upload (particularly, those that scrape YouTube data like a bot) and Google gets around to indexing them, it all works in your favor. Check out the following example, I’m not particularly familiar with the domain. But these instances contribute to Search Engine Optimization and funnel back to your video; things you cannot ignore.

How to Build a YouTube Audience as a New DJ

Following the above, seeds are planted for how to build a YouTube audience.

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